A new brand amplifies corporate culture
A look to the future with a nod to the past, the new brand celebrates iconic culture from the 80s which is prevalent in current design trends. This modern twist on Back to the Future meets Tron provides a nostalgic yet modern feel, and fits in well with the sci-fi loving culture at Wellingtone.
A competitor evaluation revealed that other organisations tend to use safe colour palettes and imagery, which often provide little differentiation with their peers. The need to stand out prompted the use of bold imagery, a dynamic colour palette and brave brand voice and image choices to use in the corporate brand.
New brand imagery
Wellingtone’s corporate culture is quirky and fun-loving while always being professional when it comes to client delivery. They love Star Wars, Back to the Future, Tron and other sci-fi “classics.” This set the stage for a really great new brand.
After a few short weeks, we had a full library of images to be used on the website and print materials, which are nostalgic, iconic, relatable, quirky and represents the professionalism and drive that Wellingtone puts into every project.
Updated logo and wordmark
A change in Microsoft partners’ marketing strategy marked a great time for an updated logo, tagline and wordmark for Wellingtone. The wordmark, logo and tagline directions came from Wellingtone and Big Salami refined it as part of their brand package to be used with the new colour palette, brand imagery and backgrounds.
Updated colour palette
The new colour palette includes 3 primary colours and 4 secondary colours. Different areas of the organisation are now able to adopt a secondary colour to use alongside primary colours to help differentiate from other areas of the business.